We're not going this year, mainly because not only is it the biggest cluster-fuck in the history of man, but it isn't very much fun either. SXSW is always pitched to bands as this oasis of music appreciators and geniuses gathering to discuss the beauty of the sung note, when in actuality, it's a bunch of writers who cannot write and artists who don't make art tugging each other off. Nobody climaxes, even.
Another reason is, all there is to do for three entire days is drink beer. That is a bad scenario. I present you with an example.